Period of time: 2014年3期
Publisher: Emerald Group Publishing Ltd
Founded in: 2007
Total resources: 17
ISSN: 2040-7122
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Research in Interactive Marketing,volume 8,issue 3
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Consumer - brand engagement on Facebook: liking and commenting behaviors
By Kabadayi Sertan,Price Katherine in (2014)
Journal of Research in Interactive Marketing,volume 8,issue 3 , Vol. 8, Iss. 3, 2014-08 , pp.Consumer behavior in the online context
By Cummins Shannon,Peltier James W.,Schibrowsky John A.,Nill Alexander in (2014)
Journal of Research in Interactive Marketing,volume 8,issue 3 , Vol. 8, Iss. 3, 2014-08 , pp.Consumer responses toward online review manipulation
By Ma Yoon Jin,Lee Hyun-Hwa in (2014)
Journal of Research in Interactive Marketing,volume 8,issue 3 , Vol. 8, Iss. 3, 2014-08 , pp.Advertising in online social networks: the role of perceived enjoyment and social influence
By Soares Ana Maria,Pinho José Carlos in (2014)
Journal of Research in Interactive Marketing,volume 8,issue 3 , Vol. 8, Iss. 3, 2014-08 , pp.