Period of time: 2014年2期
Publisher: Routledge Ltd
Founded in: 1993
Total resources: 81
ISSN: 1466-4488
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Strategic Marketing,volume 14,issue 2
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A strategic framework for defining and segmenting markets
Journal of Strategic Marketing,volume 14,issue 2 , Vol. 14, Iss. 2, 2006-06 , pp.Networks and competitive advantage: a synthesis and extension
By Pillai Kishore Gopalakrishna in (2006)
Journal of Strategic Marketing,volume 14,issue 2 , Vol. 14, Iss. 2, 2006-06 , pp.By Maltz Elliot,Menon Anil,Wilcox James in (2006)
Journal of Strategic Marketing,volume 14,issue 2 , Vol. 14, Iss. 2, 2006-06 , pp.Let marketers reclaim corporate strategy
By Mattsson Jan,Ramaseshan Ram,Carson David in (2006)
Journal of Strategic Marketing,volume 14,issue 2 , Vol. 14, Iss. 2, 2006-06 , pp.Understanding brands as experiential spaces: axiological implications for marketing strategists
By Ponsonby Sharon,Boyle Emily in (2006)
Journal of Strategic Marketing,volume 14,issue 2 , Vol. 14, Iss. 2, 2006-06 , pp.