Journal of Strategic Marketing,volume 8,issue 1  (03-2014)

Period of time： 2014年1期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

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Journal of Strategic Marketing,volume 8,issue 1

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Editorial

By in (2000)

Journal of Strategic Marketing,volume 8,issue 1 , Vol. 8, Iss. 1, 2000-03 , pp. 1-2

Routledge Ltd

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Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfaction

By Clark Bruce H. in (2000)

Journal of Strategic Marketing,volume 8,issue 1 , Vol. 8, Iss. 1, 2000-03 , pp. 3-25

Routledge Ltd

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Measuring customer focus: an examination of the relationship between market orientation and brand valuation

By Cravens Karen S.,Guilding Chris in (2000)

Journal of Strategic Marketing,volume 8,issue 1 , Vol. 8, Iss. 1, 2000-03 , pp. 27-45

Routledge Ltd

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Influences on loyalty programme effectiveness: a conceptual framework and case study investigation

By Palmer Adrian,Mcmahon-Beattie Una,Beggs Rosalind in (2000)

Journal of Strategic Marketing,volume 8,issue 1 , Vol. 8, Iss. 1, 2000-03 , pp. 47-66

Routledge Ltd

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Strategic management of grey marketing

By Lee Khai S.,Lim Guan H.,Tan Soo J. in (2000)

Journal of Strategic Marketing,volume 8,issue 1 , Vol. 8, Iss. 1, 2000-03 , pp. 67-88

Routledge Ltd

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Total 5 item(s)