Journal of Marketing Communications,volume 12,issue 1  (03-2015)

Period of time： 2015年1期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 12,issue 1

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Winning a Clio Advertising Award and its Relationship to Firm Profitability

By Tippins Michael,Kunkel Robert in (2006)

Journal of Marketing Communications,volume 12,issue 1 , Vol. 12, Iss. 1, 2006-03 , pp. 1-14

Routledge Ltd

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Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue

By Aslam Mubeen in (2006)

Journal of Marketing Communications,volume 12,issue 1 , Vol. 12, Iss. 1, 2006-03 , pp. 15-30

Routledge Ltd

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Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitudes and Brand Preferences

By Davies Fiona,Veloutsou Cleopatra,Costa Andrew in (2006)

Journal of Marketing Communications,volume 12,issue 1 , Vol. 12, Iss. 1, 2006-03 , pp. 31-48

Routledge Ltd

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Visual Rhetoric and Global Advertising Imagery

By Bulmer Sandy,Buchanan Margo in (2006)

Journal of Marketing Communications,volume 12,issue 1 , Vol. 12, Iss. 1, 2006-03 , pp. 49-61

Routledge Ltd

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Entertainment Marketing and Experiential Consumption

By Hackley Christopher,Tiwsakul Rungpaka in (2006)

Journal of Marketing Communications,volume 12,issue 1 , Vol. 12, Iss. 1, 2006-03 , pp. 63-75

Routledge Ltd

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Book review

By in (2006)

Journal of Marketing Communications,volume 12,issue 1 , Vol. 12, Iss. 1, 2006-03 , pp. 77-78

Routledge Ltd

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Total 6 item(s)