Period of time: 2015年4期
Publisher: Routledge Ltd
Founded in: 1995
Total resources: 72
ISSN: 1466-4445
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications,volume 14,issue 4
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Exploring consumer reactions to incongruent mild disgust appeals
By Dens Nathalie,De Pelsmacker Patrick,Janssens Wim in (2008)
Journal of Marketing Communications,volume 14,issue 4 , Vol. 14, Iss. 4, 2008-09 , pp.The influence of advertising context on perceptions of offense
By Christy Timothy,Haley Eric in (2008)
Journal of Marketing Communications,volume 14,issue 4 , Vol. 14, Iss. 4, 2008-09 , pp.Controversial advertisement executions and involvement on elaborative processing and comprehension
By Huhmann Bruce,Mott-Stenerson Beth in (2008)
Journal of Marketing Communications,volume 14,issue 4 , Vol. 14, Iss. 4, 2008-09 , pp.By Atkin J. L.,McCardle M.,Newell S. J. in (2008)
Journal of Marketing Communications,volume 14,issue 4 , Vol. 14, Iss. 4, 2008-09 , pp.