Journal of Marketing Communications,volume 21,issue 3  (05-2015)

Period of time： 2015年3期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

E-ISSN： 1466-4445|21|3

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 21,issue 3

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Visualizing CSR: A visual framing analysis of US multinational companies

By Garcia Maria M.,Greenwood Keith in (2015)

Journal of Marketing Communications,volume 21,issue 3 , Vol. 21, Iss. 3, 2015-05 , pp. 167-184

Routledge Ltd

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The 2010 FIFA World Cup and South Africa: A study of longer-term effects and moderators of country reputation

By Holtzhausen Derina,Fullerton Jami in (2015)

Journal of Marketing Communications,volume 21,issue 3 , Vol. 21, Iss. 3, 2015-05 , pp. 185-198

Routledge Ltd

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Brand ‘infrastructure’ in nonprofit organizations: Challenges to successful brand building?

By Chapleo Chris in (2015)

Journal of Marketing Communications,volume 21,issue 3 , Vol. 21, Iss. 3, 2015-05 , pp. 199-209

Routledge Ltd

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Unintended effects of incentivizing consumers to recommend a favorite brand

By Anghelcev George in (2015)

Journal of Marketing Communications,volume 21,issue 3 , Vol. 21, Iss. 3, 2015-05 , pp. 210-223

Routledge Ltd

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Tactical deception in covert selling: A persuasion knowledge perspective

By Xie Guang-Xin,Boush David M.,Liu Raymond R. in (2015)

Journal of Marketing Communications,volume 21,issue 3 , Vol. 21, Iss. 3, 2015-05 , pp. 224-240

Routledge Ltd

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Total 5 item(s)