Marketing Letters,volume 14,issue 1  (02-2013)

Period of time： 2013年1期

Publisher： Springer Publishing Company

Founded in： 1989

Total resources： 48

ISSN： 0923-0645

Subject： F7 Trade Economy

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Marketing Letters,volume 14,issue 1

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A Bayesian Approach to Modeling Purchase Frequency

By Jen L. in (2003)

Marketing Letters,volume 14,issue 1 , Vol. 14, Iss. 1, 2003-02 , pp. 5-20

Springer Publishing Company

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Clicks and Mortar: The Effect of On-line Activities on Off-line Sales

By Biyalogorsky E.,Naik P. in (2003)

Marketing Letters,volume 14,issue 1 , Vol. 14, Iss. 1, 2003-02 , pp. 21-32

Springer Publishing Company

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Diffusion of Products with Limited Supply and Known Expiration Date

By Swami S. in (2003)

Marketing Letters,volume 14,issue 1 , Vol. 14, Iss. 1, 2003-02 , pp. 33-46

Springer Publishing Company

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The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency between Consumers' Attitudes and Decisions

By Posavac S.S. in (2003)

Marketing Letters,volume 14,issue 1 , Vol. 14, Iss. 1, 2003-02 , pp. 47-57

Springer Publishing Company

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Conducting Measurement Validation with Experimental Data: Cautions and Recommendations

By Voss G.B. in (2003)

Marketing Letters,volume 14,issue 1 , Vol. 14, Iss. 1, 2003-02 , pp. 59-73

Springer Publishing Company

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Total 5 item(s)