Period of time： 2013年2期
Publisher： Springer Publishing Company
Founded in： 1989
Total resources： 48
ISSN： 0923-0645
Subject： F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Marketing Letters,volume 8,issue 2
Menu
Attribute Elicitation in Marketing Research: A Comparison of Three Procedures
Marketing Letters,volume 8,issue 2 , Vol. 8, Iss. 2, 1997-04 , pp.
Access to resources
Recommend
Does It Matter How Price Promotions Are Operationalized?
Marketing Letters,volume 8,issue 2 , Vol. 8, Iss. 2, 1997-04 , pp.A Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail Margins
Marketing Letters,volume 8,issue 2 , Vol. 8, Iss. 2, 1997-04 , pp.By Popkowski Leszczyc P. in (1997)
Marketing Letters,volume 8,issue 2 , Vol. 8, Iss. 2, 1997-04 , pp.Price Elasticity Dynamics over the Product Life Cycle: A Study of Consumer Durables
By Parker P.,Neelamegham R. in (1997)
Marketing Letters,volume 8,issue 2 , Vol. 8, Iss. 2, 1997-04 , pp.A Measure of the Value of Marketing in Packaged Goods
Marketing Letters,volume 8,issue 2 , Vol. 8, Iss. 2, 1997-04 , pp.A Regret Theory Approach to Assessing Consumer Satisfaction
Marketing Letters,volume 8,issue 2 , Vol. 8, Iss. 2, 1997-04 , pp.Measuring the Importance of Positive Constructs: A Test of Alternative Rating Procedures
Marketing Letters,volume 8,issue 2 , Vol. 8, Iss. 2, 1997-04 , pp.