By IlicicJasminaBusiness School   The University of Adelaide   Adelaide   Australia   BaxterStacey MNewcastle Business School   University of Newcastle   Callaghan   Australia   KulczynskiAliciaNewcastle Business School   The University of Newcastle   Callaghan   Australia   in European Journal of Marketing

ISSN:0309-0566|49|1-2|62-81

Emerald Group Publishing Ltd‎(2015)‎

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