By Morrison M.   Beverland M.   in Business Horizons

ISSN:0007-6813|46|6|77-82

Elsevier‎(2003)‎

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By Beverland M.   Lockshin L.   in Industrial Marketing Management

ISSN:0019-8501|32|8|653-666

Elsevier‎(2003)‎

Access to resources Favorite 10.945141

By Lindgreen A.   Palmer R.   Vanhamme J.   Beverland M.   in The Marketing Review

ISSN:1469-347X|3|2|147-166

Westburn Publishers Ltd‎(2002)‎

Access to resources Favorite 7.808666