By Chad Perry   in The Marketing Review

ISSN:1469-347X|1|3|303-323

Westburn Publishers Ltd‎(2000)‎

Access to resources Favorite 16.79132

By (retired) Drew Wollin   (retired) Chad Perry   in European Journal of Marketing

ISSN:0309-0566|38|5-6|556-572

Emerald Group Publishing Ltd‎(2004)‎

Access to resources Favorite 10.074794