By Jintao Wu Department of Management (Lingnan College)   Sun Yat-Sen University   Guangzhou   ChinaDepartment of Management (Lingnan College)   Sun Yat-Sen University   Guangzhou   China   Na Wen Department of Marketing (College of Business)   City University of Hong Kong   Kowloon   Hong KongDepartment of Marketing (College of Business)   City University of Hong Kong   Kowloon   Hong Kong   Wenyu Dou Department of Marketing (College of Business)   City University of Hong Kong   Kowloon   Hong KongDepartment of Marketing (College of Business)   City University of Hong Kong   Kowloon   Hong Kong   Junsong Chen Department of Business Administration (School of Business)   East China University of Science and Technology   Shanghai   ChinaDepartment of Business Administration (School of Business)   East China University of Science and Technology   Shanghai   China   in European Journal of Marketing

ISSN:0309-0566|49|1-2|262-276

Emerald Group Publishing Ltd‎(2015)‎

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