By KeininghamTimothy LeeIpsos Loyalty   Parsippany   New Jersey   USA   CooilBruceGraduate School of Management   Vanderbilt University   Nashville   Tennessee   USA   MalthouseEdward CDepartment of Integrated Marketing Communication   Northwestern University   Evanston   Illinois   USA   LariviereBartCenter for Service Intelligence   Ghent University   Ghent   Belgium   BuoyeAlexanderSchools of Business   Fordham University   Bronx   New York   USA   AksoyLerzanMarketing Department   Fordham University   New York   De KeyserArneDepartment of Management   Innovation and Entrepreneurship   Ghent University   Ghent   Belgium   in Journal of Service Management

ISSN:1757-5818|26|1|2-43

Emerald Group Publishing Ltd‎(2015)‎

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