By Fong D.K.H.   Gempesaw V.M.   Keith Ord J.   in European Journal of Operational Research

ISSN:0377-2217|120|1|97-107

Elsevier‎(2000)‎

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By DeSarbo W.S.   Kim Y.   Wedel M.   Fong D.K.H.   in European Journal of Operational Research

ISSN:0377-2217|111|2|285-305

Elsevier‎(1998)‎

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