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By BüttnerOliver B.Applied Social Psychology and Consumer Research Laboratory   University of Vienna   Vienna   Austria   FlorackArndApplied Social Psychology and Consumer Research Laboratory   University of Vienna   Vienna   Austria.   GöritzAnja S.Department of Work and Organizational Psychology   University of Freiburg   Freiburg   Germany   in European Journal of Marketing

ISSN:0309-0566|49|1-2|170-189

Emerald Group Publishing Ltd‎(2015)‎

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