By Klemz B.R.   in Marketing Letters

ISSN:0923-0645|11|4|323-333

Springer Publishing Company ‎(2000)‎

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By Gruca T.S.   Klemz B.R.   in European Journal of Operational Research

ISSN:0377-2217|146|3|621-633

Elsevier‎(2003)‎

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