By Teas R.K.   Laczniak R.N.   in Journal of Business Research

ISSN:0148-2963|57|2|162-174

Elsevier‎(2004)‎

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By DeCarlo T.E.   Laczniak R.N.   Azevedo K.A.   Ramaswami S.N.   in Marketing Letters

ISSN:0923-0645|11|4|349-361

Springer Publishing Company ‎(2000)‎

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