By Ang S.H.   Leong S.M.   in Journal of Business Ethics

ISSN:0167-4544|28|2|129-144

Springer Publishing Company ‎(2000)‎

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By Henderson P.W.   Cote J.A.   Leong S.M.   Schmitt B.   in International Journal of Research in Marketing

ISSN:0167-8116|20|4|297-313

Elsevier‎(2003)‎

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