By LievenTheoCenter for Customer Insight   University of St. Gallen   St. Gallen   Switzerland   GrohmannBiancaJohn Molson School of Business   Concordia University   Montreal   Canada   HerrmannAndreasCenter for Customer Insight   University of St. Gallen   St. Gallen   Switzerland   LandwehrJan R.Department of Product Management and Marketing Communications   Goethe University   Frankfurt   Germany   van TilburgMiriamCenter for Customer Insight   University of St. Gallen   St. Gallen   Switzerland   in European Journal of Marketing

ISSN:0309-0566|49|1-2|146-169

Emerald Group Publishing Ltd‎(2015)‎

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