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ISSN:1056-9219|23|2|136-147

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 14.091266

By Natalia Vila   Ines Küster   in The Marketing Review

ISSN:1469-347X|4|3|291-305

Westburn Publishers Ltd‎(2004)‎

Access to resources Favorite 13.239054

By Bigné J. Enrique   López Natalia Vila   in Journal of Strategic Marketing

ISSN:1466-4488|10|1|21-45

Routledge Ltd‎(2002)‎

Access to resources Favorite 9.716238

By Alcañiz Enrique Bigné   López Natalia Vila   in Journal of Marketing Management

ISSN:0267-257X|17|7-8|671-703

Routledge Ltd‎(2001)‎

Access to resources Favorite 9.716238