By Chetty S.   Dzever S.   Quester P.   in European Journal of Purchasing and Supply Management

ISSN:0969-7012|5|3|185-196

Elsevier‎(1999)‎

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By Aurifeille J-M.   Quester P.G.   Lockshin L   Spawton T   in International Marketing Review

ISSN:0265-1335|19|4|369-386

Emerald Group Publishing Ltd‎(2002)‎

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