By Aeron Harsha   Kumar Ashwani   Moorthy Janakiraman   in The Journal of Database Marketing & Customer Strategy Management

ISSN:1741-2447|19|1|17-30

Palgrave Macmillan Ltd‎(2012)‎

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By Aeron Harsha   Kumar Ashwani   Janakiraman M.   in International Journal of Business Information Systems

ISSN:1746-0972|6|4|514-529

Inderscience Publishers‎(2010)‎

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