By Agrawal Madhu   in International Marketing Review

ISSN:0265-1335|12|1|26-48

Emerald Group Publishing Ltd‎(1995)‎

Access to resources Favorite 18.616632

By Agrawal Madhu   Thakkar Nimish   in Journal of Product and Brand Management

ISSN:1061-0421|6|5|305-314

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 14.893306