By Ahuja Vandana   Medury Yajulu   in Journal of Targeting, Measurement and Analysis for Marketing

ISSN:1479-1862|19|3-4|173-182

Palgrave Macmillan Ltd‎(2011)‎

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By Alavi Shirin   Ahuja Vandana   Medury Yajulu   in Journal of Targeting, Measurement and Analysis for Marketing

ISSN:1479-1862|20|1|35-45

Palgrave Macmillan Ltd‎(2012)‎

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