By Akamavi RaphaÙl K.   McKevitt Andrew   Boateng Agyenim   in Marketing Intelligence & Planning

ISSN:0263-4503|22|4|455-471

Emerald Group Publishing Ltd‎(2004)‎

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By Ha Hong-Youl   Muthaly Siva K.   Akamavi Raphaël K.   in European Journal of Marketing

ISSN:0309-0566|44|6|874-904

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 2.0723002