By Alexandre Maria Tereza   Furrer Olivier   Sudharshan D   in European Journal of Innovation Management

ISSN:1460-1060|6|1|48-63

Emerald Group Publishing Ltd‎(2003)‎

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By Furrer Olivier   Alexandre Maria Tereza   Sudharshan D.   in Journal of Strategic Marketing

ISSN:1466-4488|15|2-3|161-183

Routledge Ltd‎(2007)‎

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