By Silva Rui Vinhas Da   Alwi Sharifah Faridah Syed   in Journal of Product and Brand Management

ISSN:1061-0421|15|5|293-305

Emerald Group Publishing Ltd‎(2006)‎

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By Muhamad Rusnah   Melewar T.C.   Alwi Sharifah Faridah Syed   in European Journal of Marketing

ISSN:0309-0566|46|7-8|900-921

Emerald Group Publishing Ltd‎(2012)‎

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