By Anderson Patricia M   He Xiaohong   in Journal of Consumer Marketing

ISSN:0736-3761|15|2|152-169

Emerald Group Publishing Ltd‎(1998)‎

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By Anderson Patricia M.   Butcher Kristin F.   Schanzenbach Diane Whitmore   in The American Economic Review

ISSN:0002-8282|105|5|161-165

American Economic Association‎(2015)‎

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