By Suri Rajneesh   Anderson Rolph E.   Kotlov Vassili   in European Journal of Marketing

ISSN:0309-0566|38|1-2|56-72

Emerald Group Publishing Ltd‎(2004)‎

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By Kothandaraman Prabakar   Agnihotri Raj   Anderson Rolph E.   in The Marketing Review

ISSN:1469-347X|11|3|249-261

Westburn Publishers Ltd‎(2011)‎

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By Mehta Rajiv   Dubinsky Alan J.   Anderson Rolph E.   in European Journal of Marketing

ISSN:0309-0566|37|1-2|50-85

Emerald Group Publishing Ltd‎(2003)‎

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By Srinivasan Srini S   Anderson Rolph E   in Journal of Product and Brand Management

ISSN:1061-0421|7|5|410-420

Emerald Group Publishing Ltd‎(1998)‎

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By Mehta Rajiv   Anderson Rolph E   Dubinsky Alan J   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|15|7|507-524

Emerald Group Publishing Ltd‎(2000)‎

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By Dubinsky Alan J   Mehta Rajiv   Anderson Rolph E   in European Journal of Marketing

ISSN:0309-0566|35|1-2|27-50

Emerald Group Publishing Ltd‎(2001)‎

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