By Arrowsmith D   in The Journal of Database Marketing

ISSN:1479-182X|10|2|104-105

Palgrave Macmillan Ltd‎(2002)‎

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By Arrowsmith D.K.   Mondragóon R.J.   in Meccanica

ISSN:0025-6455|34|6|401-410

Springer Publishing Company ‎(1999)‎

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