By Daghfous Abdelkader   Ashill Nicholas Jeremy   Rod Michel Roger   in Marketing Intelligence & Planning

ISSN:0263-4503|31|4|421-442

Emerald Group Publishing Ltd‎(2013)‎

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By Coker Brent Lynn Selby   Ashill Nicholas Jeremy   Hope Beverley   in European Journal of Marketing

ISSN:0309-0566|45|7-8|1130-1151

Emerald Group Publishing Ltd‎(2011)‎

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