By Gabay Gillie   Moskowitz Howard R.   Beckley Jacqueline   Ashman Hollis   in Journal of Product and Brand Management

ISSN:1061-0421|18|1|4-16

Emerald Group Publishing Ltd‎(2009)‎

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By Minkus-McKenna Dorothy   Ashman Hollis   Moskowitz Howard R.   in International Journal of Medical Marketing

ISSN:1479-1897|4|2|119-128

Palgrave Macmillan Ltd‎(2004)‎

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