By Suh Taewon   Badrinarayanan Vishag   in International Marketing Review

ISSN:0265-1335|31|3|283-307

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 20.91529

By Becerra Enrique P.   Badrinarayanan Vishag   in Journal of Product and Brand Management

ISSN:1061-0421|22|5-6|371-383

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 16.993675

By Madhavaram Sreedhar   Badrinarayanan Vishag   Granot Elad   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|26|7|532-541

Emerald Group Publishing Ltd‎(2011)‎

Access to resources Favorite 15.686468

By Madhavaram Sreedhar   Granot Elad   Badrinarayanan Vishag   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|29|4|275-283

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 15.686468

By Badrinarayanan Vishag   Dixon Andrea   West Vicki L   Zank Gail M   in European Journal of Marketing

ISSN:0309-0566|49|7-8|1087-1113

Emerald Group Publishing Ltd‎(2015)‎

Access to resources Favorite 13.072057