By Baglione Stephen L.   in Journal of Promotion Management

ISSN:1049-6491|12|3-4|47-61

Haworth Press‎(2006)‎

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By Baglione Stephen L.   Tucci Louis A.   Stanton John L.   in British Food Journal

ISSN:0007-070X|114|4|453-468

Emerald Group Publishing Ltd‎(2012)‎

Access to resources Favorite 10.540226