By Matzler Kurt   Hinterhuber Hans H   Bailom Franz   Sauerwein Elmar   in Journal of Product and Brand Management

ISSN:1061-0421|5|2|6-18

Emerald Group Publishing Ltd‎(1996)‎

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By Matzler Kurt   Bailom Franz   Anschober Markus   Richardson Susan   in Journal of Business Strategy

ISSN:0275-6668|31|5|4-13

Emerald Group Publishing Ltd‎(2010)‎

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By Matzler Kurt   Bailom Franz   Eichen Stephan Friedrich von den   Kohler Thomas   in Journal of Business Strategy

ISSN:0275-6668|34|2|30-37

Emerald Group Publishing Ltd‎(2013)‎

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