By Patwardhan Hemant   Balasubramanian Siva K.   in Journal of Product and Brand Management

ISSN:1061-0421|20|4|297-308

Emerald Group Publishing Ltd‎(2011)‎

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By Patwardhan Hemant   Balasubramanian Siva K.   in Journal of Customer Behaviour

ISSN:1475-3928|12|1|73-79

Westburn Publishers Ltd‎(2013)‎

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By Rimal Arbindra P   Moon Wanki   Balasubramanian Siva   in British Food Journal

ISSN:0007-070X|107|2|84-97

Emerald Group Publishing Ltd‎(2005)‎

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By Coker Kesha K.   Pillai Deepa   Balasubramanian Siva K.   in Journal of Product and Brand Management

ISSN:1061-0421|19|7|487-495

Emerald Group Publishing Ltd‎(2010)‎

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By Boostrom Robert   Balasubramanian Siva K.   Summey John H.   in Journal of Research in Interactive Marketing

ISSN:2040-7122|7|3|201-215

Emerald Group Publishing Ltd‎(2013)‎

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By Li Shenyu   Balasubramanian Siva K.   Popkowski Leszczyc Peter T.L.   in Journal of Strategic Marketing

ISSN:1466-4488|22|4|316-327

Routledge Ltd‎(2014)‎

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