By Baldauf Artur   Cravens David W   in European Journal of Marketing

ISSN:0309-0566|36|11-12|1367-1388

Emerald Group Publishing Ltd‎(2002)‎

Access to resources Favorite 13.979633

By Baldauf Artur   Cravens Karen S   Binder Gudrun   in Journal of Product and Brand Management

ISSN:1061-0421|12|4|220-236

Emerald Group Publishing Ltd‎(2003)‎

Access to resources Favorite 11.982542

By Baldauf Artur   Cravens David W   Piercy Nigel F   in International Marketing Review

ISSN:0265-1335|18|5|474-508

Emerald Group Publishing Ltd‎(2001)‎

Access to resources Favorite 9.985453

By Cravens David W.   Piercy Nigel F.   Baldauf Artur   in Journal of Marketing Management

ISSN:0267-257X|25|1-2|31-49

Routledge Ltd‎(2009)‎

Access to resources Favorite 9.985453