By Bunker Matthew P.   Ball Dwayne   in Journal of Services Marketing

ISSN:0887-6045|22|1|37-47

Emerald Group Publishing Ltd‎(2008)‎

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By Ball Dwayne   Coelho Pedro Simões   Machás Alexandra   in European Journal of Marketing

ISSN:0309-0566|38|9-10|1272-1293

Emerald Group Publishing Ltd‎(2004)‎

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By Ball Dwayne   Coelho Pedro S.   Vilares Manuel J.   in Journal of Services Marketing

ISSN:0887-6045|20|6|391-403

Emerald Group Publishing Ltd‎(2006)‎

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By Parthasarathy Madhavan   Rittenburg Terri L   Ball A Dwayne   in Journal of Product and Brand Management

ISSN:1061-0421|4|4|35-47

Emerald Group Publishing Ltd‎(1995)‎

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