By Menguc Bulent   Barker Tansu   in European Journal of Marketing

ISSN:0309-0566|39|7-8|885-909

Emerald Group Publishing Ltd‎(2005)‎

Access to resources Favorite 15.91137

By Barker A Tansu   in Marketing Intelligence & Planning

ISSN:0263-4503|15|6|258-264

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 4.9587564

By Barker A Tansu   in Marketing Intelligence & Planning

ISSN:0263-4503|19|1|21-28

Emerald Group Publishing Ltd‎(2001)‎

Access to resources Favorite 4.9587564