By Mueller R.D.   Baron P.J.   in International Marketing Review

ISSN:0265-1335|11|2|52-56

Emerald Group Publishing Ltd‎(1994)‎

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By Baron P.J.   Mueller R.D.   in British Food Journal

ISSN:0007-070X|97|2|34-38

Emerald Group Publishing Ltd‎(1995)‎

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By Baron P.J.   Cowie W.J.G.   Hughes D.R.   Lesser D.   in European Journal of Marketing

ISSN:0309-0566|5|2|36-44

Emerald Group Publishing Ltd‎(1993)‎

Access to resources Favorite 8.108431

By McKenzie C.J.   Wright S   Ball D.F.   Baron P.J.   in European Journal of Marketing

ISSN:0309-0566|36|11-12|1196-1208

Emerald Group Publishing Ltd‎(2002)‎

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