By Bartholmé Roland H.   Melewar T. C.   in Corporate Communications: An International Journal

ISSN:1356-3289|16|1|53-64

Emerald Group Publishing Ltd‎(2011)‎

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By Bartholmé Roland H.   Melewar T.C.   in Marketing Intelligence & Planning

ISSN:0263-4503|29|2|92-107

Emerald Group Publishing Ltd‎(2011)‎

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By Bartholmé Roland H.   Melewar T.C.   in The Marketing Review

ISSN:1469-347X|9|2|155-169

Westburn Publishers Ltd‎(2009)‎

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