By Becerra Enrique P.   in International Journal of Electronic Marketing and Retailing

ISSN:1741-1025|2|4|299-316

Inderscience Publishers‎(2009)‎

Access to resources Favorite 14.536791

By Becerra Enrique P.   Badrinarayanan Vishag   in Journal of Product and Brand Management

ISSN:1061-0421|22|5-6|371-383

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 11.810965

By Kemp Elyria   Jillapalli Ravi   Becerra Enrique   in Journal of Services Marketing

ISSN:0887-6045|28|2|126-137

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 10.902594

By Becerra Enrique P.   Korgaonkar Pradeep K.   in European Journal of Marketing

ISSN:0309-0566|45|6|936-962

Emerald Group Publishing Ltd‎(2011)‎

Access to resources Favorite 9.993866