By Becerra Enrique P.   in International Journal of Electronic Marketing and Retailing

ISSN:1741-1025|2|4|299-316

Inderscience Publishers‎(2009)‎

Access to resources Favorite 17.934996

By Becerra Enrique P.   Badrinarayanan Vishag   in Journal of Product and Brand Management

ISSN:1061-0421|22|5-6|371-383

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 14.553475

By Becerra Enrique P.   Korgaonkar Pradeep K.   in European Journal of Marketing

ISSN:0309-0566|45|6|936-962

Emerald Group Publishing Ltd‎(2011)‎

Access to resources Favorite 12.311601