By Hooley Graham   Beracs Jozsef   in Journal of Strategic Marketing

ISSN:1466-4488|5|3|143-165

Routledge Ltd‎(1997)‎

Access to resources Favorite 19.342245

By Hooley Graham J.   Beracs Jozsef   Kolos Krizstina   in European Journal of Marketing

ISSN:0309-0566|27|11-12|80-101

Emerald Group Publishing Ltd‎(1993)‎

Access to resources Favorite 13.297793

By Shipley David   Hooley Graham   Beracs Jozsef   Fonfara Krzysztof   Kolos Krizstina   in Journal of Marketing Practice: Applied Marketing Science

ISSN:1355-2538|1|2|39-54

Emerald Group Publishing Ltd‎(1995)‎

Access to resources Favorite 12.088903

By Hooley Graham J   Cox Tony   Shipley David   Beracs Jozsef   Kolos Krizstina   in International Marketing Review

ISSN:0265-1335|12|5|7-17

Emerald Group Publishing Ltd‎(1995)‎

Access to resources Favorite 9.671123