By Betts Erica J   McGoldrick Peter J   in European Journal of Marketing

ISSN:0309-0566|30|8|40-58

Emerald Group Publishing Ltd‎(1996)‎

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By McGoldrick Peter J   Betts Erica J   Keeling Kathy A   in Journal of Product and Brand Management

ISSN:1061-0421|9|5|316-331

Emerald Group Publishing Ltd‎(2000)‎

Access to resources Favorite 11.023261