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ISSN:0923-0645|7|1|5-18

Springer Publishing Company ‎(1996)‎

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By Hildebrand Diogo   Sen Sankar   Bhattacharya C.B.   in European Journal of Marketing

ISSN:0309-0566|45|9-10|1353-1364

Emerald Group Publishing Ltd‎(2011)‎

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