By Bian Xuemei   Moutinho Luiz   in Journal of Product and Brand Management

ISSN:1061-0421|20|5|379-393

Emerald Group Publishing Ltd‎(2011)‎

Access to resources Favorite 14.452225

By Bian Xuemei   Moutinho Luiz   in European Journal of Marketing

ISSN:0309-0566|45|1-2|191-216

Emerald Group Publishing Ltd‎(2011)‎

Access to resources Favorite 14.452225

By Bian Xuemei   Foxall Gordon   in European Journal of Marketing

ISSN:0309-0566|47|3-4|485-505

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 14.452225

By Bian Xuemei   Wang Kai-Yu   in European Journal of Marketing

ISSN:0309-0566|49|7-8|1184-1206

Emerald Group Publishing Ltd‎(2015)‎

Access to resources Favorite 11.873005

By Bian Xuemei   Kitchen Philip   Teresa Cuomo Maria   in The Marketing Review

ISSN:1469-347X|11|4|393-414

Westburn Publishers Ltd‎(2011)‎

Access to resources Favorite 10.839169