By Munthree Shantini   Bick Geoff   Abratt Russell   in Journal of Product and Brand Management

ISSN:1061-0421|15|3|157-167

Emerald Group Publishing Ltd‎(2006)‎

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By Bick Geoff   Jacobson Marciene C.   Abratt Russell   in Journal of Marketing Management

ISSN:0267-257X|19|7-8|835-855

Routledge Ltd‎(2003)‎

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