By Bilgin Zeynep   Yavas Ugur   in The International Journal of Bank Marketing

ISSN:0265-2323|13|5|31-36

Emerald Group Publishing Ltd‎(1995)‎

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By Shemwell Donald J   Yavas Ugur   Bilgin Zeynep   in International Journal of Service Industry Management

ISSN:0956-4233|9|2|155-168

Emerald Group Publishing Ltd‎(1998)‎

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By Yavas Ugur   Bilgin Zeynep   Shemwell Donald J   in The International Journal of Bank Marketing

ISSN:0265-2323|15|6|217-223

Emerald Group Publishing Ltd‎(1997)‎

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