By Blythe Jim   in Journal of Product and Brand Management

ISSN:1061-0421|8|5|415-429

Emerald Group Publishing Ltd‎(1999)‎

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By Blythe Jim   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|25|1|57-62

Emerald Group Publishing Ltd‎(2010)‎

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By Blythe Jim   in Corporate Communications: An International Journal

ISSN:1356-3289|7|1|9-16

Emerald Group Publishing Ltd‎(2002)‎

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By Blythe Jim   in Marketing Intelligence & Planning

ISSN:0263-4503|17|2|100-110

Emerald Group Publishing Ltd‎(1999)‎

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By Blythe Jim   in The Marketing Review

ISSN:1469-347X|6|1|1-2

Westburn Publishers Ltd‎(2006)‎

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By Blythe Jim   in The Marketing Review

ISSN:1469-347X|6|4|287-288

Westburn Publishers Ltd‎(2006)‎

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By Blythe Jim   in The Marketing Review

ISSN:1469-347X|6|3|195-196

Westburn Publishers Ltd‎(2006)‎

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By Blythe Jim   in The Marketing Review

ISSN:1469-347X|9|4|273-274

Westburn Publishers Ltd‎(2009)‎

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By Blythe Jim   in The Marketing Review

ISSN:1469-347X|5|1|1-2

Westburn Publishers Ltd‎(2005)‎

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By Blythe Jim   in The Marketing Review

ISSN:1469-347X|10|4|303-304

Westburn Publishers Ltd‎(2010)‎

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